It has been nothing but dipping ratings for WWE’s Monday Night RAW ever since the post-SummerSlam episode on August 20th. With the NFL season in full swing, would the red brand have any shot at turning it around this week?

The numbers are in for last night’s episode and their downward trend continues with a 2.349, a 12% decrease over last week’s edition that had a 2.672. This is officially the lowest rated edition of RAW in the show’s history, beating out the July 9th episode a couple of months back. Here’s a look at the last four weeks of RAW ratings:

• September 3rd: 2.872
• September 10th: 2.740
• September 17th: 2.672
• September 24th: 2.349

While RAW’s rating took a big drop this week, their Cable Top 150 Ranking in the 18-49 demographic unusually went back up to the fourth spot after ranking fifth last week:

1. NFL/Steelers vs. Buccaneers – ESPN – 4.43
2. Monday Night Kickoff – ESPN – 1.62
3. SportsCenter (12 AM Hour) – ESPN – 1.50
4. Monday Night RAW (8PM Hour) – USA Network – 0.84
5. Love & Hip Hop Hollywood – VH1 – 0.83

EA’s Take: While I’m generally tooting the horn of “Don’t Panic” lately when it comes to RAW’s ratings, there’s not much good going on here. It’s a bit of a deceiving positive that the red brand was able to move up a slot in the Cable Top 150. Last week, they came in fifth with a 0.96 share of the 18-49 demographic, so along with a big drop in the ratings, a big decrease here as well. It’s going to continue getting worse before it gets better, I feel at least. This is football season baby and any time there’s a big game like this week, RAW has no chance.

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