Opinion
Top 5: Smartest Marketing Ideas In WWE History
Take a look at the biggest marketing ideas in WWE history!
Take a look at the biggest marketing ideas in WWE history!
WWE has built a reputation as one of the best-known and most profitable entertainment organizations in the world. Large pay-per-view events are watched by millions, with the organization boasting fans in several countries around the world. There are many reasons for their success, but here are a few clever ideas that have helped them along the way.
WWE Network – for free
| FULL MATCH |@RonKillings battles his “childhood hero” @JohnCena for the #WWEChampionship at WWE Capitol Punishment 2011: Courtesy of @WWENetwork.
👀 https://t.co/buR6MUNU0h pic.twitter.com/QMcO3oTgyJ
— WWE (@WWE) July 15, 2020
Earlier this year WWE took the unprecedented step of announcing that fans would be able to access thousands of hours of content from the WWE Network – and best of all – they would not have to pay a thing. The cost of the WWE Network has been a barrier for fans in the past, yet the announcement paved the way for many to have the ability to watch every single WrestleMania, other pay-per-view events, and much more. The network will no doubt hope that improving the ease of access to their content will result in more fans showing an interest in WWE.
Bingo Cards
In 2017, prior to WrestleMania 33, WWE released a downloadable set of bingo cards for fans to use whilst watching the show. The card mentioned things that may happen, like ‘live musical entrance’ or ‘live animal sighting’, with fans ticking off each individual entry as they happened. Games of online bingo in the UK are extremely popular, where sites offer a variety of games with different themes that draw in players with all kinds of different interests. The game is simple and well-known around the world. As an interactive tool to keep fans engaged, bingo cards were a smart move from the WWE.
Trading Cards
It is clear that many WWE fans first found a love for wrestling when they were young, and often carry on this interest well into adulthood. In this sense, trading cards are a genius move in a marketing sense. Collectable cards introduce fans to the individual wrestlers and encourage fans to keep an active interest in the WWE as they look to improve their collection. Much like baseball, wrestling has benefitted enormously from the presence of trading cards.
How do you spell “unstoppable”?
R-K-O.#WWERaw @RandyOrton @RicFlairNatrBoy pic.twitter.com/su4cva0r82
— WWE (@WWE) July 14, 2020
Video Games
Whether it be the WWE games, SmackDown! vs Raw, or any other video game, the use of gaming as a way of furthering WWE’s appeal has been an unmitigated success. Many fans found a love for wrestling after playing a video game with friends, and the series has also been hugely profitable for the organization.
Hall of Fame
The Hall of Fame is a much-loved aspect of WWE, and a great opportunity to acknowledge some of the best wrestlers of all time. Having first taken place in 1993 when Andre the Giant was inducted, the Hall of Fame has also helped as a talking point for fans who enjoy discussing which wrestlers are worthy of a spot in the Hall of Fame.
WWE is one of the biggest and most innovative sports entertainment enterprises in the world and continues to succeed in keeping fans enticed with engaging content and merchandise. With unique and engaging ideas like the ones listed here, the success of the organization is sure to continue long into the future.
Chairshot Radio Network
Launched in 2017, the Chairshot Radio Network presents you with the best in sports, entertainment, and sports entertainment. Wrestling and wrestling crossover podcasts + the most interesting content + the most engaging hosts = the most entertaining podcasts you’ll find!
MONDAY - Bandwagon Nerds (entertainment & popular culture)
TUESDAY - 4 Corners Podcast (sports)
WEDNESDAY - The Greg DeMarco Show (wrestling)
THURSDAY - Nefarious Means
FRIDAY - DWI Podcast (Drunk Wrestling Intellect)
SATURDAY - The Mindless Wrestling Podcast
SUNDAY - 30 Mindless Minutes
CHAIRSHOT RADIO NETWORK PODCAST SPECIALS
Attitude Of Aggression Podcast: The Big Five Project (chronologically exploring WWE's PPV/PLE history) Unidentified History (Ufology) & Game Gone Wrong (Game of Thrones Universe)
Chairshot Radio Network Your home for the hardest hitting podcasts... Sports, Entertainment and Sports Entertainment!
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Opinion
Chris King: Is Brock Lesnar Truly Retired?
Brock Lesnar retired at WWE WrestleMania 42, right? Are we totally sure? Chris King asks…
Brock Lesnar retired at WWE WrestleMania 42, right? Are we totally sure? Chris King asks…
At WrestleMania 42, ‘The Beast Incarnate’ Brock Lesnar took off his boots and gloves following his loss to Oba Femi. Lesnar has done it all inside of his twenty-four-year career in professional wrestling. He’s a ten-time WWE Champion and former UFC Heavyweight Champion, and he’s one who ended The Undertaker’s undefeated streak at WrestleMania.
While Lesnar was in the ring, he was visibly overwhelmed with emotion and crying while he thanked the fans in his own way. The Beast even threw up an x to signal to Paul Heyman, his longtime friend and advocate, that this was not scripted and was real. There had been rumors that Lesnar and Oba were supposed to have a series of matches before everything went down at Mania.
‘The Career Killer’ Gunther was doing Heyman’s bidding as he faced Seth Rollins for a favor. For a while now since Gunther retired Goldberg, John Cena, and AJ Styles, the rumor has been Gunther was set to retire Lesnar in his hometown at this year’s SummerSlam event. There’s been no confirmation if Lesnar is truly retired, but on this week’s episode of Friday Night SmackDown, we saw Heyman talking with General Manager Nick Aldis. Later that night following Rhodes’ match against the debuting Ricky Saints, Gunther choked out the WWE Champion. Could this be the favor from Heyman?
I know in the world of professional wrestling we live by the mantra of “never say never,” but what if Lesnar is actually retired and this was WWE’s way of shutting down those rumors about Gunther and Lesnar? What if Gunther’s next program is chasing after the WWE title, and where is Randy Orton at in all of these plans? There are so many questions that need to be answered, hopefully soon!
Chairshot Radio Network
Launched in 2017, the Chairshot Radio Network presents you with the best in sports, entertainment, and sports entertainment. Wrestling and wrestling crossover podcasts + the most interesting content + the most engaging hosts = the most entertaining podcasts you’ll find!
MONDAY - Bandwagon Nerds (entertainment & popular culture)
TUESDAY - 4 Corners Podcast (sports)
WEDNESDAY - The Greg DeMarco Show (wrestling)
THURSDAY - Nefarious Means
FRIDAY - DWI Podcast (Drunk Wrestling Intellect)
SATURDAY - The Mindless Wrestling Podcast
SUNDAY - 30 Mindless Minutes
CHAIRSHOT RADIO NETWORK PODCAST SPECIALS
Attitude Of Aggression Podcast: The Big Five Project (chronologically exploring WWE's PPV/PLE history) Unidentified History (Ufology) & Game Gone Wrong (Game of Thrones Universe)
Chairshot Radio Network Your home for the hardest hitting podcasts... Sports, Entertainment and Sports Entertainment!
Powered by RedCircle
Let us know what you think on social media @ChairshotMedia and always remember to use the hashtag #UseYourHead!
Opinion
Chris King: Defend The Intercontinental Championship At Backlash!
With WWE Backlash upon us, Chris King wants to see Penta defend the Intercontinental Championship in Tampa!
With WWE Backlash upon us, Chris King wants to see Penta defend the Intercontinental Championship in Tampa!
This year’s annual Backlash showcase is only a few days away, and while there are many big matches announced, one that definitely should be isn’t on the card. In my opinion, outside of Roman Reigns/Jacob Fatu and Seth Rollins/Bron Breakker, the Intercontinental Championship scene has been stellar over the last month.
Penta has been an excellent champion, especially after his triumphant title defense in a ladder match against JeVon Evans, Rusev, Dragon Lee, and the Hall of Famer Rey Mysterio at WrestleMania 42. Their ladder match at Mania was one of the best that WWE has produced in a while.
The momentum never stopped, as on the post-Mania episode of Monday Night Raw, ‘All Ego’ Ethan Page made his debut and was quickly inserted into the Intercontinental title scene. Page had a fantastic showing against his longtime NXT rival Evans and picked up a big win in his debut match thanks to an assist from Rusev.
All Ego immediately joined forces with ‘The Bulgarian Brute’ Rusev, who was also vying for the Intercontinental Title in his own right. On this week’s episode of Raw, Page and Rusev defeated Evans and Penta. All Ego pinned the champion, making a huge statement and putting him one step closer to getting a title shot. For the past few weeks I’ve been anxiously waiting to see if WWE was going to add this incredible fatal four-way match for the Intercontinental Championship, but it hasn’t happened yet.
As much as the WWE Universe enjoys witnessing great matches on free television, I truly believe all four superstars deserve the chance to showcase their talents on the PLE. While Penta has done a terrific job as the intercontinental champion, it’s time for a fresh face to hold the prestigious title. Page would make a great braggadocious heel that would help elevate the Intercontinental Championship to new heights!
Chairshot Radio Network
Launched in 2017, the Chairshot Radio Network presents you with the best in sports, entertainment, and sports entertainment. Wrestling and wrestling crossover podcasts + the most interesting content + the most engaging hosts = the most entertaining podcasts you’ll find!
MONDAY - Bandwagon Nerds (entertainment & popular culture)
TUESDAY - 4 Corners Podcast (sports)
WEDNESDAY - The Greg DeMarco Show (wrestling)
THURSDAY - Nefarious Means
FRIDAY - DWI Podcast (Drunk Wrestling Intellect)
SATURDAY - The Mindless Wrestling Podcast
SUNDAY - 30 Mindless Minutes
CHAIRSHOT RADIO NETWORK PODCAST SPECIALS
Attitude Of Aggression Podcast: The Big Five Project (chronologically exploring WWE's PPV/PLE history) Unidentified History (Ufology) & Game Gone Wrong (Game of Thrones Universe)
Chairshot Radio Network Your home for the hardest hitting podcasts... Sports, Entertainment and Sports Entertainment!
Powered by RedCircle
Let us know what you think on social media @ChairshotMedia and always remember to use the hashtag #UseYourHead!
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